Everytime I make a new friend, they seem to come away with marketing ideas.
Today, I got an email from one music lessons. Her name is Jen Clower-Brown. She is a fantasy artist and friend who I’ve worked with on a number of fantasy art projects music lessons. She wrote:
Marc,
I just received the cd I ordered of “The Trial of Lancelot” by Heather Dale breast augmentation. I haven’t even given it a full listen yet, but already she has made an impression on me. Let me explain…
When I pulled out the packing receipt that was with the cd, she had hand-written a short, personal thank-you to me on the receipt! It says nothing more than “Thanks Jennifer! Enjoy, Heather”, but I doubt I’ll be tossing out this receipt any time soon. It was just a fantastic gesture.
I realize this may be a bit tedious to keep up with, but it’s worth considering for your own cd orders.
Jen Clower-Brown
Course, I’ve been a big proponent of writing personal notes for a long time. For a while, I handled CD orders in house and followed her suggestion. Now, however, CDBaby handles most of our orders.